You know what blows my mind? How many local businesses still haven’t claimed or optimized their Google Business Profile. That’s like renting a physical store and never unlocking the doors.
Your Google Business Profile is your first impression. When someone searches for your name, your industry, or “near me,” that little box is your chance to say, “I’m legit. I care. And I’ve got what you need.”
Let me give it to you straight:
-
60–70% of mobile searches have local intent.
-
People check photos, hours, reviews, and location before they even think about clicking through to your website.
-
If your profile isn’t updated, you’re telling customers, “Don’t trust me.”
What to do now:
-
Claim it. Seriously, just do it today.
-
Upload killer photos. Your storefront, your products, your team. Real and recent.
-
Ask for reviews. And reply to everyone, good or bad. It shows you care.
-
Post updates. Weekly specials, events, or behind-the-scenes. Keep it fresh.
You want to win locally? This is your battlefield. It’s free. It’s powerful. Don’t sleep on it.
