What is an SEO roadmap?

An SEO roadmap is a strategic plan or document that outlines the steps and actions needed to improve a website’s search engine optimization (SEO). It typically includes a timeline and specific tasks to address various aspects of SEO, such as keyword research, on-page optimization, technical SEO, content creation, and link building. The goal of an SEO roadmap is to provide a structured approach to enhance a website’s visibility in search engine results pages (SERPs) and ultimately increase organic traffic. It helps teams prioritize tasks and track progress toward SEO goals over time.