Creating Better Content

Creating Better Content

Creating Better Content… Is Not Always Easy, but I will get back to that in just a minute. Working out of theCO has a lot of advantages, one such advantage is the fact that I get to work around some of the best people on the planet earth. Two people in particular recently prompted me to make a change for the better or at least so I hope… These two people are Katie Howerton and Kevin Adelsberger. Each of them in their own special way helped me to subconsciously decide to create better content by putting out better content.

Katie is the Editor In Chief of Our Jackson Home Magazine and Katies’ Instagram game is sick! She is great with stories and photos in general but she is also doing something called 1 Second Everyday. I had never heard of it before and when I saw a previous video that she posted I just thought it was something cool she did one day but after seeing her most recent video and traveling down the rabbit hole that this hashtags I realized it was a pretty big thing. There’s even an app that helps you create the videos. So after watching a video that consisted of 1 second of every day from her last month I was amazed at the simplicity of the idea and thought to myself that’s some damn good content. But, when you consider the fact that I am lucky to know what room my phone is combined with the fact that I have never been a video guy it may be cool but it’s not my thing. So while I enjoy consuming the content she puts out, it’s not really on brand for me so I will settle for being inspired by her work while finding a better way to create better content.

Create Better Content - Thompson Industries - Austin Thompson

Kevin is basically good at everything. That’s why I hate him… I’m just kidding, he’s so nice he even lets me teach a meet-up with him once a month called CO:mmunicate. He also does video, kills it on Twitter and he also has a blog. Kevin does a video EVERYDAY… he takes snippets of his day and he makes a video. EVERY SINGLE DAY… He was originally inspired by Garyvee and his DailyVee Show. It goes along with the whole idea of documenting and not creating. It allows your content to feel real and not an artificial. It also ensures it will not come off as forced or awfully produced. One of the highlights of my day is trying to work my way into his videos every now and then but I’m no A.J. Massey.

So Kevin and Katie both do these phenomenal things on the Internet with Instagram, Twitter, and Facebook. They both create content that is usable in more than one place, and it’s really, really good. They’ve gotten themselves into the habit of doing it, so I’ve decided that I’m going to get myself in the habit to create better content by writing a blog post a day.

I’m going to say a blog a day and then quickly amend that statement. I’m a busy guy with kids and two companies I manage on a daily basis. I’ll put out a blog post on Monday, Tuesday, Wednesday, Thursday, and Friday. I am going to try and knock out the rest of 2018 with awesome blog content which will be good for my website. It will also be good for me and hopefully good for you guys. I mean, the whole end game is to create better content for at least one person out there who enjoys it. I don’t even care if you enjoy, it if you read it and dislike it and come back at it with a valid point, I’m OK with listening to it. Maybe it creates a conversation, maybe it inspires somebody to do something. Maybe I will be your Katie or Kevin…

I’m very bad about doing content for myself so I’m going to try and spend 2018 being more of the “follow my own advice person”. As opposed to doing classes and putting out stuff and saying: “hey, do this”.

I’m going to lead by example, which has always been difficult for me. While I am good at ideas and I’m good at doing things for people that hire me.

I am terrible at doing things for myself.

I once had a website, my website was up for roughly six or eight months and the entire website consisted of the words I’m too busy doing cool things for the people to work on my own website, if you need my services here’s my email address, here’s my phone number – call me or email me. It worked very well for a while. I could put it back up and it would work just as well but I want to be the guy who leads by example. Not that I care about being judged but I want to evolve, I want to get better.

Thanks a lot for your time, I hope that from here on out to provide good content if you have ideas or questions if you have things that you want me to write about or discuss then hit me up on whatever social media format you found this.Post a comment somewhere or send me an email, and we’ll see what happens.

Good luck in 2018. And as always, Be the Good.


Also published on Medium.

About the author: Austin Thompson

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  1. Mark Taylor - January 26, 2018 at 2:43 AM Reply

    Good read Austin… I hope you keep posting… I am also trying to be more intentional in putting out quality content… thanks for the encouragement and your help over the years!!

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