How to kill it with Facebook Cover Videos

Facebook Cover Videos are a thing now.  And, while I don’t know how long they will stick around, I do know that they can help you stand out from the competition.

How do I know that?

Because I saw one on a page and it prompted me to write this post. Which page? Oddly enough it’s a page I had never heard of before called Social Media Geek Out.

You see, I am not the kind of guy that gets all excited about every new feature that Facebook comes out with. I do not know how long it will be around or how great it’s impact will be and that bothers me because I have no desire to go work on something, and master it just for Mark Zuckerburg to pull it away as fast as he gave it to us. So, I wait. I wait until I see that it’s being done by enough people to stick around or until I find a way to be super unique with it and maybe I get to innovate a new tactic that others might deploy.

It sounds a bit lazy and I am ok with that. Ain’t nobody got time to be messing with Facebook Cover Videos if they are not going to be around long. With that being said, it appears that Facebook Cover Videos are no longer a concept they are here for the long run. After seeing what Social Media Geek Out did I looked for more examples and I came up with the following:

University of Michigan – As a Notre Dame Football fan, this one hurts but their video may be my favorite.

National Geographic – It’s just beautiful.

Buffer – I mean come on. There is drone footage…

DC Films – The Batman fan in me was glad that Marvel Studios dropped the ball on this.

ESPN –  I mean, should this be a surprise?

There are plenty more examples but these are some of my favorites. Now that you know where the bar is set I expect you to go out and kick some ass with your own video, but we need to cover one more thing. The rules. See, this is where it gets tricky. The rules are not always easy to figure out but here goes everything I know.

Rule 1:

That’s it. I have nothing else to give. So go.

Go out and be awesome, and kick the competition’s ass today by doing the thing they are not doing.

Thanks for stopping by. Austin Out…

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