“The only way you’ll ever get good at writing is to start.” This is one of the many lessons I have been taught by Austin Thompson during my internship this summer. When I told him I was worried that my article wouldn’t be “up to standard” he gave me that piece of advice and told me not to overthink it. So here we are, my debut blog post.
Social Media Small Grocery
This week I was tasked with a project, the goal being to form a specialized social media schedule for a small, family-owned grocery store located here in Jackson, Tennessee.
I kickstarted my project by first finding the facts. I started by researching the relationship between grocery stores and their customers; specifically the high times for customer traffic within the stores. The statistics and information come from the Time Use Institute (timeuseinstitute.org). Here is what they had to say on the subject:
– The busiest times for grocery stores are on Saturday, followed by Friday and then Sunday.
– The least popular times to shop are Monday and Tuesday.
– While the numbers of customers usually peak at around 10 a.m. on Saturday, the number of customers will reach the max out at around 6 p.m. on weekdays.
Now that I had all of the information I needed, I used the facts to form our client’s social media schedule to best benefit their business.
I knew that according to the information that Monday and Tuesday are the days that the least amount of people are out grocery shopping. I figured there wouldn’t be any point wasting a post about groceries on those days if no one would be shopping for those products at that time anyway. So instead, Monday and Tuesday will be days to post about the other products and services that the store offers, like their deli, handmade letters, and even naturally made toothpaste.
Hump day will be reserved for posts about their weekly deals. The weekly deals are introduced every Wednesday and run through the following Saturday, so we will always put information regarding those deals up as soon as they are available to us on Wednesday.
After Wednesday comes Thursday and Friday, and with the previous information, I knew that the most popular times to grocery shop on weekdays are around 6 p.m. It will be on Thursday and Friday afternoons that I then will post about the selection of grocery products. Those posts will be scheduled to go up around 5 p.m. to attract workers to the store right as they are getting off their shift.
Then comes the moneymaker, Saturday morning. As most shoppers will get done with the grocery shopping during the mid-morning, around 9 a.m. is when the posts centered on staple foods and other items that people are out buying for the following week. Saturday evening there will also be more posts advertising the wide selection of beer and wine sold, to pull in those looking for a drink to end their week on.
The theme that best goes along with this schedule I made would have to be quality over quantity. Two well crafted and relevant posts a day will always beat ten random ones. And for any local grocery stores reading this, I hope my insights will be helpful to you and your business. For the rest of you, I hope you still enjoyed and learned something from reading my plan on social media for small grocery.